Enter password to view case study

Lensora · 0–1 mobile product

Making professional

photography guidance

feel effortless

I transformed a complex, back-and-forth shooting process into a guided linear experience. Each step gives the user one clear task, while a separate system layer measures whether they are ready to move forward.

Role

Sole Product Designer

RESPONSIBILITIES

End-to-end UX/UI design

Stage

0-to-1

Timeline

Nov 2025 - Feb 2026

01 Context

02 Problem

03 Decisions

04 Experience

05 System

06 Reflection

01 Context

02 Problem

03 Decisions

04 Experience

05 System

06 Reflection

01 Context

01

Product context

The opportunity

Turn photographic

expertise into guidance

anyone can follow.

Turn photographic expertise into guidance anyone can follow.

Turn photographic

expertise into guidance anyone can follow.

Taking a strong portrait requires many interconnected decisions: framing, camera position, subject position, pose, lighting, and timing. Experienced photographers make these judgments almost simultaneously. For a beginner, that creates cognitive overload before they ever press the shutter.

Lensora uses scene understanding and visual templates to guide people through those decisions in real time.

Design challenge

How might we translate an interconnected expert process into simple instructions without losing the precision the system needs?

02

The original experience

Where the flow broke down

A step-by-step flow that
still sent users backward.

The experience was divided into four steps so users could focus on one task at a time. But user testing revealed that the steps were not truly independent. Adjusting the camera angle in Positioning often disrupted the framing established in the previous step, forcing users into repeated corrections.

01

Framing

Set subject placement and scale

02

Positioning

Adjust angle and camera height

03

Posing

Guide the subject into the selected pose

04

Capture

Confirm and take the shot

Changing the angle changes the framing.

01

Framing

Set subject placement and scale

02

Positioning

Adjust angle and camera height

03

Posing

Guide the subject into the selected pose

04

Capture

Confirm and take the shot

Changing the angle changes the framing.

01

Framing

Set subject placement and scale

02

Positioning

Adjust angle and camera height

03

Posing

Guide the subject into the selected pose

04

Capture

Confirm and take the shot

Changing the angle changes the framing.

Core insight

Breaking the journey into steps reduced cognitive load, but it did not remove the dependencies between those steps.

03

Key design decisions

ONE CHANGE, TWO SIDES

One simple change made it
work for both sides.

Turn photographic expertise into guidance anyone can follow.

Turn photographic

expertise into guidance anyone can follow.

01

REDEFINING POSITIONING

Aligned user journey with the system logic.

Lock one variable
at a time.

Instead of asking users to tilt the phone directly, I redesigned Positioning around two actions that preserve the previous framing: first adjust the phone’s height, then align it with the subject. The intended camera angle becomes the result of those actions, rather than a separate variable users must control.

BEFORE

Users were solving the system's problem.

Adjusting one step often changed the others, leading to repeated corrections and back-and-forth.

01

Framing

Set subject placement and scale

02

Positioning

Adjust angle and camera height

03

Posing

Guide the subject into the selected pose

04

Capture

Confirm and take the shot

Changing the angle changes the framing.

Early attempts
  1. Backtracking

Preserves accuracy, but interrupts the flow.

  1. Stacked guidance

Reduces backtracking, but overwhelms users with information.

Neither solved the underlying dependency between variables.
💡 Core insight

The problem wasn't the order of the steps.
It was what each step asked users to accomplish.

AFTER

Redefining the user's task.

Every step now establishes one stable condition through an action users can easily understand.

Every step now establishes one stable condition through an action users can easily understand.

01

Framing

Set subject placement and scale

Locks shooting distance

02

Positioning

Align the camera and set its height

Locks camera position & angle

03

Posing

Guide the subject into the selected pose

04

Capture

Confirm and take the shot

Each step establishes a stable foundation, so later actions are less likely to disrupt what has already been completed.

IN PROGRESS IN PROGRESS IN PROGRESS IN PROGRESS

Thank you for viewing my work :)

I'm Leona Lei. Let's connect!

Work in progress...

Still turning months of chaos into a coherent story.